Why are companies leaving AIR MILES?

Partners that left the program did so because of the cost of participating, Mr. Sojka said. Some found it was cheaper to start their own loyalty programs, or join another program. Sobeys has linked up with Bank of Nova Scotia's Scene+ program, while the LCBO now offers Aeroplan points.



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AIR MILES: Loyalty Ventures declares bankruptcy and BMO buys the program. To the point Loyalty Ventures, the company that owns AIR MILES, has filed for bankruptcy. On June 1, 2023, BMO confirms the purchase of the loyalty program. *** June 1, 2023 : The AIR MILES program is officially purchased by BMO.

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Air Miles themselves do not expire. But, if your account “expires” by being “dormant” (or inactive) for 24 consecutive months, then the points on it will disappear. An account is considered inactive if there are no points transactions within that period.

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Eight Simple Ways to Prevent Your Miles from Expiring
  1. What is Account Activity? ...
  2. Use an Airline Credit Card. ...
  3. Purchase Something Online. ...
  4. Buy a Magazine or Newspaper Subscription. ...
  5. Use Your Miles to Book an Award. ...
  6. Travel with Airline and Hotel Partners. ...
  7. Research Past Trips. ...
  8. Buy Miles.


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The decline and fall of the Air Miles empire was caused by the people who managed it. While there were a variety of factors which caused the program to go into insolvency and to need a bailout from the Bank of Montreal, the most basic reason for the collapse is that the program stopped providing much value to anyone.

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AIR MILES reward miles are not lost and remain in the AIR MILES account. However, it is no longer possible to collect or redeem AIR MILES miles at Jean Coutu stores since May 15, 2023. All Jean Coutu stores in Quebec, Ontario and New Brunswick were affected by this change.

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As of September 30, 2023, Amex will discontinue all of its Air Miles co-branded credit cards, and existing cardholders will be transitioned to a Membership Rewards card instead.

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The biggest ancillary gains from airlines come from their loyalty programs. Frequent flyer programs, whether counted as points or miles, generate multiple income streams. Airlines earn revenue when credit card companies buy points or miles to issue branded cardholders.

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Selling airline miles generally isn't explicitly illegal, but it does violate the rules of virtually every loyalty program. Nonetheless this is a huge industry, and there's no denying that a lot of people engage in this. Airlines have gotten smarter over time in identifying accounts with risky behavior.

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In some airline loyalty programs, only 8% of frequent flyer miles are redeemed. Here's why it might be getting harder to score a free ticket. Many travelers are a member of at least one airline frequent flyer program — and lots are members of multiple airline loyalty programs.

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We estimate that more than 30 trillion frequent-flier miles are currently sitting unspent in accounts. That was enough to let almost every airline passenger in the world redeem miles for a free one-way flight in 2017—if miles could be redeemed for trips without restrictions.

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