Why are there so many tourists in Europe?

While European tourists edged the industry toward recovery last year, the upswing this summer is led largely by Americans, boosted by a strong dollar and in some cases pandemic savings. Many arrive motivated by “revenge tourism” — so eager to explore again that they're undaunted by higher airfares and hotel costs.



People Also Ask

Both before and after the impact of the health crisis, Europe remained the region with the highest number of inbound tourism arrivals worldwide, with around 595 million arrivals in 2022. Comparatively, there were more than 150 million international tourist arrivals in the Americas that year.

MORE DETAILS

After three years of pandemic limitations, tourism is expected to exceed 2019 records in some of Europe's most popular destinations this summer, from Barcelona and Rome, Athens and Venice to the scenic islands of Santorini in Greece, Capri in Italy and Mallorca in Spain.

MORE DETAILS

Liechtenstein: For quiet mountain exploring
This petite sliver of a country sits nestled in the mountains between Switzerland and Austria. Being so small it has no airport of its own, but access via road or rail from surrounding countries is a breeze. Despite this, it's Europe's least visited country.

MORE DETAILS

France, the most visited country in the world, holds a special allure for international travelers. With an astounding number of 117,109,000 international tourists, France's irresistible blend of rich history, exquisite art, and captivating culture has made it an iconic destination.

MORE DETAILS

Annual visitors: 89.4 million It is perhaps no surprise that France is Europe's most visited country. After all, there are so many reasons to explore and discover France! From the gastronomic delights of the French capital, Paris, to the wine region of Burgundy, there are too many regions in France to choose just one.

MORE DETAILS

Popular European destinations like the U.K. (which recorded 3 million American visitors in 2023 through July), France (1.5 million) and Germany (1.6 million) maintained their dominance over the American tourist market, with a total of 11.7 million Americans traveling to Europe, attracting 29.1% of total U.S. citizens ...

MORE DETAILS

Americans are flocking to Europe. The allure of international travel has travelers swapping out shorter trips within the U.S. or to some nearby destinations in favor of longer journeys.

MORE DETAILS

Foreigners visit the U.S. to see natural wonders, cities, historic landmarks, and entertainment venues. Americans seek similar attractions, as well as recreation and vacation areas. Walt Disney World's Magic Kingdom in Bay Lake, Florida is the most visited theme park in the world.

MORE DETAILS

Hong Kong. Hong Kong has become the most visited city in the world, surpassing Bangkok in recent times. Hong Kong welcomed 26.6 million visitors! With over 5 million more visitors annually than its closest rival, Hong Kong is expected to host at least 31 million tourists in the near future.

MORE DETAILS

1) Mexico - which is popular with those looking to escape to the beach. 2) Canada - another boarding country, is famous for attracting travelers for various reasons, from skiing in the rocky mountains to the culinary delights of Quebec City.

MORE DETAILS

In 2022, the United States was the most visited country in the Americas by international travelers, with nearly 51 million inbound tourist arrivals. Mexico and Canada followed in the ranking that year, with around 38 million and 13 million international tourist arrivals, respectively.

MORE DETAILS

The Least-Visited Country in the World: Tuvalu According to the United Nations World Tourism Organization, the remote Pacific island country Tuvalu is the least-visited country globally.

MORE DETAILS

If you want to know why France is so popular, prepare for an avalanche of reasons. France attracts people from near and far with charm, sophistication, and style. Annually attracting millions of visitors, tourism accounts for over one million jobs and billions of pounds in revenue.

MORE DETAILS

Europeans almost never wear sweatpants or yoga pants out on the street, and even white athletic socks aren't too common. A sweatshirt or hoodie isn't a complete no, depending on the city and your age, but aim for smart casual instead if you want to look closer to the average pedestrian.

MORE DETAILS