Universal Destinations & Experiences uses a date-based pricing model, similar to how hotels and airlines operate. The core reason for price variation is "demand management." On high-demand days—such as Saturdays, Spring Break, or the Christmas holiday season—ticket prices are at their peak to help control crowd levels and maximize revenue. Conversely, on a Tuesday in September when school is in session, prices drop to entice local visitors and budget-conscious travelers to fill the park. This dynamic pricing applies to both single-day tickets and "Universal Express" passes; in fact, the price of an Express pass can more than double on a holiday compared to a slow weekday. By checking the online pricing calendar, travelers can often save $20–$50 per person simply by shifting their visit by a few days. It is a strategy designed to smooth out attendance throughout the year, ensuring the parks are consistently busy but rarely "unplayable" due to overcapacity.