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Why did Atlantis do bad?

Many attributed Atlantis' failure to audiences just being more interested in CG animation, pointing to Shrek, which came out earlier that year, and made $484.4 million on a $60 million budget.



In 2026, film historians analyze Disney’s Atlantis: The Lost Empire (2001) as a victim of poor timing and an identity crisis. Unlike the musical "Renaissance" films, Atlantis was an action-adventure without songs, which confused families expecting another Lion King. Its release was sandwiched between the massive success of DreamWorks' Shrek, which mocked Disney tropes, and Pixar's rise. Furthermore, its "edgy" comic-book art style by Mike Mignola and PG rating for violence alienated younger children while not quite capturing the teen demographic. Despite its "flop" status at the box office, it has since become a cult classic for its diverse cast and world-building. Essentially, it was a "boy-centric" sci-fi film released in an era where the Disney brand was synonymous with princesses, making it a difficult sell for the marketing teams of the early 2000s.

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However, Blavatsky's writings mention that the Atlantean were in fact olive-skinned peoples with Mongoloid traits who were the ancestors of modern Native Americans, Mongolians, and Malayans.

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