Why did Disney buy Marvel?

At the time, Disney CEO Bob Iger said that “adding Marvel to Disney's unique portfolio of brands provides significant opportunities for long-term growth and value creation,” which feels like quite the understatement from today's point of view where four of the top 10 grossing movies of all time are Marvel movies.



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To sum it all, DC is the flagship unit of DC Ent., a subsidiary of Warner Brothers, and a subsidiary of AT&T. Although Disney does not own DC per se, this didn't stop Disney Channel from creating their versions of Superman and Batman.

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