Why did Legoland remove Star Wars?

The whole reasoning before removing all traces of Star Wars from LEGOLAND parks is that Disney think it will affect attendance to their new Galaxy Edge attractions. Because looking a small brick-built scenes from Star Wars is so very similar to a fully immersive Star Wars world.



People Also Ask

Clark said the company decided to pursue a buyer for its theme parks in order to focus on their toys. The LEGO Group wants to focus on its play material and the toy business, Clark said. The toy business and theme park business are very different and the company decided to focus its energy on play materials.

MORE DETAILS