Why did Thomson rebrand to TUI?

The move was made because the company wanted to maximise the power of the Thomson name. In 2007, it merged with First Choice. Thomson was founded in 1965 by Roy Thomson, a Canadian newspaper baron.



Thomson rebranded to TUI in 2017 as part of a global strategy by the TUI Group to unify all its subsidiaries under a single, recognizable international brand. Before the change, the company operated under various names across Europe, such as Thomson in the UK, Arke in the Netherlands, and Jetair in Belgium. By adopting the TUI name (which stands for Touristik Union International) and the iconic "smile" logo worldwide, the company aimed to create a seamless experience for customers, reduce marketing costs through brand consolidation, and better compete with digital-first travel giants. In the UK, this marked the end of the "Thomson" name, which had been a household staple since the 1960s. The transition involved repainting an entire fleet of aircraft and rebranding thousands of travel agencies, ultimately positioning TUI as a modern, unified global travel provider for the 2020s.

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TUI Group is a German leisure, travel and tourism company. TUI is an acronym for Touristik Union International (Tourism Union International). TUI AG was known as Preussag AG until 1997 when the company changed its activities from mining to tourism. It is headquartered in Hanover, Germany.

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Royal Caribbean Group is the owner and operator of three award-winning cruise brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises, and it is also a 50% owner of a joint venture that operates TUI Cruises and Hapag-Lloyd Cruises.

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The Thomson brand is being subsumed into the wider TUI - the German tourism conglomerate which bought it in 2000, when it was called Preussag AG. Since 2002, this Hanover-based giant has operated under the moniker TUI AG - which stands for Touristik Union International Aktiengesellschaft.

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Following the failure of last-ditch rescue negotiations, the UK Civil Aviation Authority (CAA) announced that Thomas Cook had “ceased trading with immediate effect”. The tour operator had collapsed after a mammoth 178 years in business.

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While TUI is not a budget airline in the traditional sense, there are extra charges associated with flight-only bookings.

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In 2000, Thomson Travel was acquired by Preussag AG, an industrial and transport conglomerate. Although Preussag AG, which re-named as TUI AG in 2002, retained the Thomson brand for a while, it was retired completely in 2017.

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The travel operator added that holidaymakers were spending more money while they were away, often opting for longer breaks and choosing a higher-quality hotel or room. More customers were booking package tours, pushing Tui's average prices higher, including a 20% increase on summer 2022 breaks.

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TUI Airways is Certified as a 3-Star Leisure Airline for the quality of its airport and onboard product and staff service. Product rating includes seats, amenities, food & beverages, IFE, cleanliness etc, and service rating is for both cabin staff and ground staff.

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