Flights share the same number because airlines assign them based on scheduled routes rather than individual aircraft. A flight number like "AA100" represents a specific service—for example, New York to London—that operates at the same time every day. This consistency helps with marketing, scheduling, and passenger recognition. Some "direct" flights may even keep the same number across multiple stops (segments), such as a flight from Los Angeles to New York that continues on to London. While the flight number remains the same, each daily departure is assigned a unique "date-specific" flight key in the airline's back-end system to distinguish today’s flight from tomorrow’s for tracking and safety purposes. Air Traffic Control also ensures that if two different airlines have similar-sounding numbers in the same area, one is given a temporary "call sign" adjustment to prevent any potential radio confusion.