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Why do hotels use third-party websites?

Why do hotels use third-party websites? The reason is that online booking sources have become so important that they can no longer be ignored. Hotels that do not acquire business through third-party websites are scarce. Third-party websites generate 40–50% of the monthly revenue for many chain hotels.



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Why do hotels use third-party websites? The reason is that online booking sources have become so important that they can no longer be ignored. Hotels that do not acquire business through third-party websites are scarce. Third-party websites generate 40–50% of the monthly revenue for many chain hotels.

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It is typically cheaper to book a hotel room through a third party website because these websites often have access to exclusive discounts and deals that the hotels themselves do not offer.

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Hotels also monitor browsing activity to enforce their acceptable use policies. These policies typically outline what types of online activities are allowed and what are not. By monitoring the websites guests visit, hotels can identify any violations and take appropriate action if necessary.

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Hotels tend to offer the best rates when you book directly with them and it's a great incentive. It benefits both you and the hotel when you make a reservation directly.

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It can also happen because hotels prefer people to book directly with them in order to avoid paying fees to Booking, so they might give a discount for reservations made on their website.

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Best price: Sometimes, booking directly with the hotel can earn you a better deal in terms of room rates or discounts, than going through a third-party website. Loyalty points: If you prefer to stay at a particular brand of hotels you can earn loyalty points that you can then use for further bookings and upgrades.

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Calling to book a hotel ensures you know exactly what you're paying for. It also means access to better prices than you're likely seeing online. While it might not be the most obvious route to booking your stay in such a digital age, it's one that promises to be worth your while.

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Direct booking can be more profitable for hotels because it eliminates the commission fees that are typically charged by OTAs. These fees can range from 15-30% of the room rate, which can significantly impact the hotel's bottom line. By encouraging guests to book directly, hotels can increase revenue and profitability.

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If you have a loyalty status with the chain then yes, it's probably cheaper to book directly. Also, sometimes hotel offer discounts to incentivize people to reserve with them in order to avoid paying fees to a 3rd party platform like Booking.com. But the reverse can also happen. So just check both and compare.

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  1. Learn How to Spot Scams in General. Although scammers are getting better at their “jobs,” many of them make the same mistakes. ...
  2. Check the Reviews. ...
  3. Learn the Signs of Hotel Booking Scams. ...
  4. Call the Destination Directly or Book Through a Company With a Solid Reputation. ...
  5. Get an Email Confirmation.


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Go directly to the official website of the hotel, airline, or rental car agency to book your reservations. It should have “HTTPS” in the URL. If you're not sure you're on a real site, call the company to verify. Or try Norton Safe Web to find out if a website is safe, for free.

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Our Top 10 Best Hotel Booking Sites in 2023:
  • Kayak - Best hotel booking site overall.
  • Priceline - Best for discounts.
  • Expedia - Best hotel search engine.
  • HotelTonight - Best for booking in the last minute.
  • Booking.com - Best for reliable and safe booking.
  • Travelocity - 24/7 support.
  • Hotels.com - Best loyalty program.


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A third-party booking means you're letting someone else make the reservation on your behalf. You work with a travel agency, adviser or — most common these days — automated platform, such as Expedia or Booking.com, to reserve your flight, hotel room or rental car.

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In 2019, only 11.8% of bookings were made directly. In 2021, this figure climbed to 21.5%, an increase by 82% in two years. In the first quarter of 2022, the share of direct bookings was on average 19.3%, which indicates that booking directly remains significantly more popular than was the case in 2019.

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