Why do Mexicans like Coke so much?

Coca-Cola started out in Atlanta, developed in the late 19th century as a drink for people who wanted to avoid alcohol. By the 1920s, the company had started bottling the beverage in Mexico, and by the 1970s a major advertising push made the drink immensely popular around that country.



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For smaller portions, such as a 12-oz can, 20-oz bottle, or 1-liter bottle, the price ranges between 10 pesos to 20 pesos, but almost always under $1 USD. As mentioned earlier, drinking a 2-liter of Coke is a daily ritual for many Mexican nationals.

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