Why do New Yorkers like black?

Think about it: black is the color of authority, elegance, and sophistication. When you're wearing all black, people automatically assume you're someone important. Maybe you're a high-powered lawyer, or a CEO, or just someone who knows what they're doing. It's like a secret code among New Yorkers.



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It's a beloved image for New Yorkers, but even those not lucky enough to call New York City home are probably familiar with the iconic “I Heart NY” logo. In the 1970s, graphic designer Milton Glaser designed the ubiquitous logo for a tourism campaign.

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