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Why do the French drink so much wine?

According to Roland Barthes, wine is the French nation's totem-drink.” It is the equivalent of tea in Britain and beer in Germany. France and wine; now there's a story! A common French expression effectively demonstrates the social role of this drink in the land of Saint-Emilion and Chablis: vin d'honneur.



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France keeps its wine prices low by doing mostly the opposite of the US. They have low alcohol taxes, more direct distribution, and extensive support for their own vast market (9 out of every 10 bottles of wine consumed in France are French).

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