The name Kings Island was chosen in 1970 through a public "name the park" contest, but its origins are rooted in a mix of geography and history. The park is located in Kings Mills, Ohio, which provided the first half of the name. The "Island" portion was a direct tribute to its predecessor, Coney Island, a popular amusement park on the banks of the Ohio River in Cincinnati. When Coney Island suffered from repeated, devastating floods in the late 1960s, its owners (Taft Broadcasting) decided to move the park's major attractions to a higher, inland location in Warren County. They wanted a name that honored the new location while maintaining a brand connection to the beloved park they were leaving behind. Thus, "Kings" (for the town) and "Island" (for Coney Island) were combined. Since its opening in 1972, the park has kept this name as a bridge between its historical roots in Cincinnati and its new identity as one of the premier theme park destinations in the Midwest.