Why do tourists want to go to Kenya?

No matter how you spend your time, Kenya is a land of contrast and diversity that offers volcanic landscapes, wide open savannah plains, majestic mountain peaks, winding rivers, deep blue ocean, dense forests, white sand beaches, intriguing woodlands, lush wetlands, vast deserts and so much more!



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In 2021, travel and tourism contributed 5.4 billion U.S. dollars to Kenya's Gross Domestic Product (GDP). The amount increased by nearly 35 percent compared to 2020, when the tourism industry struggled with the impact of the coronavirus (COVID-19) pandemic.

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Exercise increased caution in Kenya due to crime, terrorism, civil unrest, and kidnapping. Some areas have increased risk. Read the entire Travel Advisory.

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As of 2022, roughly 210,000 visitors from the United States arrived in Kenya, the largest number among all other countries.

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In 2022, some 1.5 million tourists visited Kenya, visits up 70% from 2021, but still not reaching pre-pandemic levels, despite the gradual lifting of restrictions. In 2019, around 2 million tourists visited the East African country.

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Positive Impacts of Tourism on the Environment
  • Awareness raising and experience.
  • Skills and education.
  • Conservation activities and biodiversity.
  • Endangered species protection.
  • Illegal trade prevention.
  • Finance & jobs.
  • Sustainable practices & legislation.


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As well as generating employment and income, another positive impact of tourism is improvements in infrastructure. These include road and rail improvements, airport development and improvements in utilities, such as water supply and telecommunications.

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Kenyan people are quite sociable and friendly.

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