Light, neutral colours – you should avoid dark black and blue clothes as they can attract certain insects, avoid bright patterns because they can attract mosquitos. There's a good reason most safari clothes are in shades of beige, sand and khaki.
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The best safari clothing colours are therefore shades of khaki, greens, and browns as these are the colours most prevalent in the wilds, wilderness, and back-country of Africa.
What colour should you wear on safari? We recommend neutral safari clothing for your African travels. This includes shades of khaki, brown, beige/tan, and green. These colours blend in well with the bush and are best-suited to safari travel for a few important reasons.
When on an African safari you should aim to blend yourself in with your surroundings, so neutral colors are best to wear. Therefore you should wear greens, beige, browns and khaki in order to remain unseen to the animals.
Safaris are casual, so bringing fancy items to wear to dinner is unnecessary. Still, I like to change into something a little nicer for the evening. Because it was chilly and I was trying to avoid bug bites, I always wore long pants in the evening, typically pairing those with a long-sleeved shirt and my sweater wrap.
Closed toes are preferable when you're out and about. Open toe sandals or sturdy flip flops are sometimes a good option if you are in a vehicle-based safari. A hat – the sun can be fierce, so protect yourself with a lightweight hat.
To answer the “can you wear perfume on safari?” question that crops up now and then, we would say no. Any strongly scented perfume, hairspray or body spray are likely to ward off animals due to their unfamiliar scents.
You don't need to bring a large variety of shoes on your safari in Africa. Just a pair of casual dress shoes and a pair of hiking boots will do. To give your feet a respite from the boots, add a pair of sandals.
Black clothes attract mosquitos and other insects. Additionally, trekking around the jungle under the Amazonian sun, wearing black clothes, will leave you tired and exhausted.
It can get quite chilly during the evenings on safari, which is why we recommend always taking a warmer layer on safari. Take your fleece, jacket, and beanie or scarf along with you to dinner and stay snug and warm as you tell safari stories next to the fire.
– Days on safari are generally hot. In the mornings and evenings, long-sleeved shirts and slacks are better and will also protect you from mosquitoes. For those sensitive to the sun, a loose cotton shirt is a good bet during the day, as is sunscreen.