Why domestic tourism is not popular in Kenya?

Texte intégral. 1For many African countries, Kenya included, international arrivals has been the lifeline of the tourism sector. Consequently, domestic tourism has either been ignored or underestimated largely due to the fact that international tourism is an invisible export generating much needed foreign exchange.



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Despite government efforts, tourism promotion has failed. Kenya Wildlife Service (KWS) plans to double national park entrance fees and increase safari prices, causing concern in the tourism industry. Competing with other safari destinations is a challenge, but conservation is expensive.

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In 2022, Kenya's tourism performance continued on a recovery path. International tourist arrivals were 1,483,752 which represents 70.45% increase as compared to 2021 arrivals of 870,465. Inbound receipts in the year grew up to Kshs. 268.09 billion compared to Kshs.

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As of 2022, roughly 210,000 visitors from the United States arrived in Kenya, the largest number among all other countries. Over 151,000 visitors came from Uganda, while some 123,000 were from Tanzania, both neighboring nations.

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These negative social impacts include; social change; changing values; increased crime and gambling; changes in moral behaviour; changes in family structure and roles; problems with the tourist-host relationship and the destruction of heritage.

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In 2021, travel and tourism contributed 5.4 billion U.S. dollars to Kenya's Gross Domestic Product (GDP). The amount increased by nearly 35 percent compared to 2020, when the tourism industry struggled with the impact of the coronavirus (COVID-19) pandemic.

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The salary range for people working in Kenya in Tourism, Gastronomy, Hotel Business is typically from 17,693 KES (minimum salary) to 50,841 KES (highest average, actual maximum salary is higher). This is the total monthly salary including bonuses. Salaries can vary drastically among different job positions.

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Moving to Kenya is not without its challenges, however. While Kenya is generally stable politically, rising unemployment, high crime rates and inconsistent provision of utilities mean that living in Kenya can often be difficult, even for the most experienced expats.

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