The origin of the name Costa Brava The area was named Costa Brava thanks to Ferran Agulló i Vidal in 1908. Ferran was a journalist from La Veu de Catalunya who first defined the coast as “Oh, our Costa Brava, without equal in the world!” As we can all imagine, its name is dictated by its rugged and rugged landscape.

The term "Costa Brava" translates from Catalan and Spanish as the "Rugged Coast" or "Wild Coast," a name that perfectly encapsulates the dramatic, jagged landscape of this region in northeastern Catalonia. The name was first coined by the journalist and poet Ferran Agulló in an article published in the newspaper La Veu de Catalunya in September 1908. Agulló used the phrase to describe the landscape of steep cliffs, hidden rocky coves, and windswept pine forests that characterize the shoreline stretching from Blanes to the French border. Before this poetic branding, the region was primarily known for its fishing and cork industries and lacked a unified identity for tourism. The name "Brava" refers not just to the physical rocks but also to the "brave" or "fierce" nature of the sea as it crashes against the granite promontories. Over the last century, the name evolved from a literary description into an official tourism brand, helping to transform the area into one of Europe's most beloved holiday destinations while preserving the untamed spirit that the name originally sought to honor.