Why is culture important in the tourism industry?

Without culture, tourism destinations would not have a reason for visitors to visit. Without tourism, cultural organisations would not have a constant flow of audiences and visitors. They rely on each other – and can benefit greatly from working together.



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According to the United Nations World Tourism Organization, cultural tourism is “movements of persons for essentially cultural motivations such as study tours, performing arts and cultural tours, travel to festivals and other cultural events, visits to sites and monuments, travel to study nature, folklore or art, and ...

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Based on a sample of 600 tourists arriving in Cracow to visit monuments and museums, participate in cultural events, and experience the cultural milieu, the study identified five main clusters. These were the 'Purposeful', 'Serendipitous', 'Sightseeing', 'Incidental' and 'Casual.

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Visitors spend money with the community's businesses. Restaurants, retail stores, boutiques and businesses of all varieties have the potential to earn more when their community attracts tourists. As a result, everyone from business owners to employees will have more to spend within the local economy.

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