Why is Disney becoming so expensive?

Disney is raising prices on almost all of its streaming offerings as it looks to accelerate profitability for the business. Commercial-free Disney+ will cost $13.99 per month, a 27% increase, beginning Oct. 12. Disney+ with ads will remain $7.99 per month.



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The admission cost increases come as Disney seeks to offset losses from its streaming businesses, including Disney+. CEO Bob Iger, who returned as chief executive nearly a year ago, has prioritized reconnecting with the Disney park fans to drive revenue growth.

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Disney CEO Bob Iger isn't concerned about park prices. Disney fans hoping to see park ticket prices drop appear to be out of luck. In an interview Thursday on CNBC's Squawk Box, Walt Disney Co. CEO Bob Iger said “pricing is not an issue” at the parks.

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According to Disney, in December 2023, it will increase subscription prices of Disney+ without ads in those markets. Since launching the ad-supported version of Disney+ in the U.S. in December 2022, the company has signed up 3.3 million customers for the plan, CEO Bob Iger said on the earnings call Wednesday.

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The worst times to visit Disney World in 2023 are: March 17 – April 16 (Spring Break & Easter) May 26 – August 13. November 17-26 (Avoid Thanksgiving Week) December 15 -31 (Avoid Christmas and New Year's Weeks)

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With costs so high, it's no wonder why many families find it difficult to afford a Disney vacation. A recent LendingTree survey found that 18% of Disney visitors have gone into debt for one or more of their trips to the destination. And among those with Disney debt, 8% say it will take more than a year to pay it off.

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Is there any hope for Disney's stock? Despite Disney's stock's performance over the last five years, the company does have some bright spots. Most notably, operating income for its parks, experiences, and products segment is up 20% year over year to $7.6 billion in the first three quarters of fiscal 2023.

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Starting on January 9, 2024, you can visit any theme park without a reservation as long as you have a date-based ticket. A date-based ticket is the standard ticket option and means you've purchased park passes for a specific time frame (whether it's tickets alone or part of a vacation package).

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One factor is that people may be less interested in theme parks. From what we're seeing with our bookings, that pent-up demand has somewhat transitioned to cruises and Europe, Greg Antonelle, the co-owner of Florida travel agency MickeyTravels, told the Journal.

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When considering both ticket prices and hotel prices, Early January through Presidents' Day weekend is the cheapest time to go to Disney World. The next cheapest time to visit Disney World would be late August through early September and non-holiday weekdays during October, November, and December.

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Here's the thing — if you're wanting to visit Disney World in 2024, the cheapest days are NOT in the first half of the year. Instead, we saw the cheapest ticket prices in August and September. Even more importantly, some of these dates have lower ticket prices than those we're seeing for 2023.

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Visiting Disney is about to get a lot simpler. In news that Disney fans everywhere are likely to appreciate, the entertainment giant has announced that as of 2024 it will no longer require advance reservations in order to visit Disney parks with date-based tickets.

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Key Takeaways:
  1. Disney Plus no longer offers a free trial.
  2. You can get six months of Disney Plus for free with selected Verizon Unlimited plans.
  3. U.S. Mobile is offering Disney Plus as a free perk with its Unlimited All plans.
  4. You can watch selected Disney Plus content for free on Delta Airlines.


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In 2023, we expect crowds to be heavy once again and things might be completely back to normal by then. We've seen capacity increase significantly, and more entertainment and dining options returned to the parks and by the summer it could be even better. See our guide to Disney World in June for more details.

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Most people who go to the Walt Disney World Resort are not rich. On average, a family of four will spend $5,240 for their Disney World vacation. This includes their meals, a 4-night hotel stay, and 4 days' worth of theme park tickets.

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Experts say between 70 and 90 percent of Americans have visited a Disney Park.

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