The wave of Disney+ cancellations that began in late 2023 and spiked in 2024–2025 was driven by a combination of aggressive price hikes and controversial corporate decisions. In late 2023, Disney significantly increased the cost of its ad-free tier and cracked down on password sharing, mirroring Netflix's unpopular but profitable strategy. However, the most explosive reason for the "Cancel Disney+" movement in 2025 was the suspension of late-night host Jimmy Kimmel by ABC (owned by Disney). Following comments Kimmel made regarding a high-profile political figure, Disney faced immense pressure from both ends of the political spectrum—some were angry at the comments themselves, while others were outraged that Disney "caved" to government pressure, leading to a massive social media campaign to "starve the mouse." Additionally, many subscribers expressed "content fatigue," feeling that the quality of Marvel and Star Wars series had declined, making the increased monthly fee no longer feel like a "bang for your buck" compared to competitors like Netflix or Max.