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Why is everyone wearing red?

National Wear Red Day and What It Means Today is National Wear Red Day to help raise awareness for Heart Disease. The American Heart Association, with the support of President Obama, has declared February National Heart Month.



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Join NHLBI, The Heart Truth®, and organizations around the country on National Wear Red Day®, celebrated each year on the first Friday in February, to bring greater attention to heart disease as a leading cause of death for Americans.

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Men rate women wearing red clothing as being more interested in sex, hinting that humans may be conditioned to associate the color with fertility. The pull of red is nothing new. Women have donned pinkish blush and bright lipstick for nearly 12,000 years.

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On this day people wear the color red in order to raise and spread awareness to help eradicate heart disease and stroke in millions of women all over the nation. Cardiovascular disease causes 1 in 3 deaths in women every year. This makes it the number one health related killer in women.

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