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Why is Galactic Starcruiser ending?

The marketing surrounding Galactic Starcruiser didn't quite manage to show you what to expect, especially in the first few promo spots – Disney actually scrapped their initial “first look” promos due to incredibly negative backlash, and the reputation of the Starcruiser never really recovered.



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Disney announced earlier this year that the company would be closing its Star Wars-themed “Galactic Starcruiser” hotel, with its final voyage scheduled from Sept. 28-30.

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It just failed to generate enough interest. The sticker shock lasted longer than the novelty value. I'll take my lumps, putting out a video ahead of its debut detailing the five reasons why Galactic Starcruiser will succeed. It lasted just 19 months.

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Walt Disney World has just announced that they are permanently canceling all Star Wars: Galactic Starcruiser voyages after September 30, 2023. The final voyage will take place on September 28-30, 2023.

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Turns out the galaxy doesn't contain enough Star Wars die-hards willing to pay for such a high-touch, high-cost experience, industry observers and experts say. “How many people who are superfans want to put in the time and the emotional expenditure of spending two days in a fully immersive experience?”

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Disney Reveals Just How Much Money It Lost on Overpriced Star Wars Hotel. In its most recent quarterly report, Disney revealed an embarrassing $250 million loss on its overpriced Star Wars: Galactic Starcruiser hotel.

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Disney Parks made a surprising announcement in May: its Star Wars: Galactic Starcruiser experience in Orlando, Florida, will close in September after just ~18 months. During the Walt Disney Company's Q3 earnings call, the company revealed that the closure would result in a $250m loss.

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What if you need to leave in the middle of your stay? Passengers are able to leave the Galactic Starcruiser at any point throughout their stay.

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But the Starcruiser was also said to be immensely costly to operate, primarily because it employed a cast of about a dozen core actors who had to perform and interact with guests in full-day shifts. The Galactic Starcruiser features about a dozen core actors who interact with guests throughout the two-day experience.

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Alcoholic drinks on board the Star Wars: Galactic Starcruiser are not included in the vacation package and must be paid for separately. Some non-alcoholic drinks are included (like soda and coffee), but alcoholic and non-alcoholic specialty drinks require additional payment.

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Disney has not commented on just how much Galactic Starcruiser took to construct, although the Washington Post estimated a cost of close to $1 billion. Now, the company can add another $250,000,000 to that total, according to Disney's interim CFO Kevin Lansberry on the August 9 earnings call.

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Your starcruiser voyage includes a 2-night stay in a cabin or suite with cosmic views of planets, stars, and other ships traveling through the galaxy. Standard Cabins can comfortably sleep 4 to 5 passengers, Galaxy Class Suites sleep 4 passengers, and Grand Captain's Suites sleep up to 8.

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If you will be the only person staying in a cabin during a Star Wars: Galactic Starcruiser voyage, you will be charged the same total package price as 2 adults staying in the same cabin. View sample standard cabin rates.

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Another thing to consider here is that the Star Wars: Galactic Starcruiser Resort is essentially an all-inclusive boutique hotel plus an interactive live entertainment experience.

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Star Wars: Galactic Starcruiser is a revolutionary 2-night experience where you are the hero.

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The company said that its Star Wars: Galactic Starcruiser hotel at Walt Disney World in Florida, which costs nearly $5,000 per couple for a two-night stay, will take its final voyage Sept. 28. Travel better with news, tips and guides that make you feel like a local wherever you go.

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