The price of Grab, like Uber, is dynamic depending on traffic, number of cars at a particular time. It also determines if they are able to attract drivers. The passenger wants it cheap, the driver wants to make a decent living. I suppose at the end supply and demand dictates.

In 2026, the perceived high cost of Grab rides is primarily driven by dynamic pricing algorithms and a shift in the company's business model toward profitability over market share. Grab uses a "Surge Pricing" model where fares fluctuate in real-time based on the immediate balance of supply (available drivers) and demand (passengers requesting rides). High demand during rush hours, heavy rain, or major events can cause prices to double or triple. Furthermore, rising operational costs, including increased fuel prices and higher driver commission structures designed to retain talent, are passed on to the consumer. Unlike the early days of ride-hailing when venture capital subsidized massive discounts, Grab has reduced its promotional spending. Additionally, in many Southeast Asian markets, Grab's dominant market position means there is less competitive pressure to keep prices artificially low. External factors like government regulations on "platform fees" and mandatory insurance for drivers also contribute to the "base" fare being higher than traditional street-hailed taxis in certain cities.