However, the business environment surrounding H2O PLUS has become extremely difficult, causing performance results to fall short of plans. Despite various measures undertaken to date toward recovery, it has been determined that there is no longer any benefit in continuing this business.

In 2026, the "H2O" brand—specifically the popular Disney-affiliated bath and body line—is effectively "closed" to the general public as part of a massive corporate pivot toward industrial and municipal water infrastructure. Following the 2022 announcement that H2O+ would cease operations, the remaining assets were largely absorbed or discontinued. In a broader context, the name "H2O" is currently synonymous with H2O America, which has been aggressively consolidating the water utility market. In 2025 and 2026, this entity has focused on acquiring smaller water companies like Quadvest and Cibolo Valley to address the global water crisis and aging infrastructure. For Disney fans, the "closing" of H2O meant the end of the iconic Sea Salt and Sea Marine products found in guest rooms; these have been replaced by new sustainable brand partnerships that align with Disney's 2030 environmental goals, focusing on refillable dispensers rather than the famous small plastic bottles that the H2O brand was known for.