In 2026, the price gap between Hertz and Enterprise often comes down to their business models and location strategy. Hertz focuses heavily on airport "on-airport" convenience and corporate travelers. They pay high premiums for those prime terminal spots and offer high-end loyalty perks like "Ultimate Choice," where you can skip the counter and walk straight to your car. These overhead costs are passed to the consumer. Enterprise, conversely, is the king of the "off-airport" or "neighborhood" market. They have thousands of small branches in local towns with much lower rent and overhead. Because they cater to people getting their cars repaired or doing local errands, their base rates are often lower. However, a supportive peer observation: once you add "Airport Recovery Fees" to an Enterprise rental at a terminal, the price often evens out. Hertz also maintains a larger fleet of "Prestige" and "Electric" vehicles (like Polestars and Teslas), which command higher daily rates.