Tourism and hospitality offers significant growth and job opportunities worldwide. The industry's increasing demand for personnel contributes to economic and employment growth, particularly in developing countries.
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Tourism offers great opportunities for emerging economies and developing countries. It creates jobs, strengthens the local economy, contributes to local infrastructure development and can help to conserve the natural environment and cultural assets and traditions, and to reduce poverty and inequality.
Tourism has the power to bring us all together, from all walks of life, without discrimination and regardless of race, colour, sex or age. It allows us to explore the world in compelling ways so that we can better understand each other, destinations, its history and culture.