Why is it better to book with a travel agent?

However, using a travel agent still has some unique benefits. Travel agents can find you exclusive fares, offer specialist expertise, and help you plan and coordinate your trip. Even today, many people seek them out for a more personalized travel experience.



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The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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Travel agents save clients money, but the benefits of booking with a travel agent go way beyond. Travel agents also create high-value travel over OTAs because (the living, breathing, talented humans that they are) are able to advocate for clients when things go awry.

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Some agents charge fees by percentage, ranging from 5 percent to 15 percent of the trip's cost. Others may charge a flat rate, anywhere from $100-$500 on average. You may have to pay an hourly rate for travel agents to research, plan or arrange your trip.

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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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While you could spend hours scouring the internet, reading questionable reviews and looking for deals, a AAA Travel Agent's hard-won relationships could be benefitting you. Studies have shown working with a travel agent saves travelers over three hours of time spent planning per trip.

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Booking directly with the resort itself is one of the best ways to ensure you travel and relax on the days you desire. Travel Agents are often paid on commission, and may not have your best interest in mind. They may push a certain resort or package deal on you which benefits them, but not you.

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FIT travel agents make money not only through the fees mentioned above but also through net pricing mark-ups and commissions from the different vendors they're booking. There's no one-size-fits-all fee when it comes to custom itineraries.

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A Travel Agent Can Handle the Unexpected. Between weather delays, natural disasters, flight cancellations, lost luggage and much more, a lot can happen on vacation. Travel agents act as the traveler's advocate in the event something goes wrong, helping navigate the challenge of making any necessary itinerary changes.

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Generally, leisure travel agencies' main revenue is from commissions vendors pay on vacation packages, cruises, air, and other add-ons. However, consultation fees and service fees are becoming more common as agencies try to diversify income sources to become less dependent on supplier commissions.

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Whether you're booking a weekend getaway in a U.S. city or planning an around-the-world extravaganza that includes an African safari, Antarctica cruise and a stay in an igloo hotel, consider using a travel agent. An agent can help get you on the right trip, at the right time for the right price.

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Take advice from friends and business associates who use an agent they trust and always check business profiles on BBB.org. Visit or call several agencies to find the one that best suits your needs. Consider everything from the appearance of the office to the agent's willingness to listen and answer questions.

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With close connections to airlines, hotels, and tour guides, travel agents often have access to special deals and preferential pricing you won't find on your own. They know about seasonal deals, low-cost specials, and unique experiences that would be hard for you to find building your trip online yourself.

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What sets our travel advisors apart
  • Personalized service. Customized vacation planning with itineraries designed just for you.
  • Experience & expertise. Get insight on worldwide destinations and local experiences.
  • Peace of mind. Vacation worry-free knowing we can help before, during, and after a trip.


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Why book travel through AAA? AAA members get exclusive access to a wealth of travel services, discounts, and amenities. With years of experience as a leading leisure travel agency, members can rely on AAA before, during, and after their trip.

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Top Online Travel Agencies
  1. Booking.com. Booking.com is one of the largest and most popular travel websites in the world, with over 1.5 million nights booked every day. ...
  2. Expedia. ...
  3. Airbnb. ...
  4. Hostelworld. ...
  5. Agoda. ...
  6. Vrbo. ...
  7. Hotelbeds. ...
  8. Trip.com.


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A travel agent works with you to find and book the perfect trip. They help with planning trips and the best travel advisors provide you with insight and firsthand experience to book the perfect trip based on your personal style.

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Travel Circumstances When You Cannot Use a Travel Agent You might have online bonuses or credits, like Expedia+ Rewards or Orbitz Orbucks. A hotel may offer extra loyalty points when you book directly through their website. It might be easier for you to arrange rentals cars from an independent agency.

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16 Top Challenges Facing Travel Agencies 2022 and Beyond Inflation
  • Unstable Labor Market. ...
  • Oil Pricing. ...
  • Post COVID Pandemic Travel Apathy. ...
  • Social Media Deterioration. ...
  • Dynamic Pricing. ...
  • World Events. ...
  • Managing Clients and Global COVID Restrictions and Protocols. ...
  • Developing a Profitable Niche.


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