Why is it called FREENOW?

Why is it called FREE NOW? “I've worked in marketing for more than 20 years. The name itself, like all new names, can feel a little bit strange at the beginning, but really it's what the brand is about that matters,” he tells Fora. “The Free Now brand is about bringing freedom of mobility to passengers.



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Uber has been linked with a takeover of taxi-hailing app Free Now, which has a nationwide presence in Ireland. Free Now, which was previously called Hailo and then My Taxi, is owned as a joint venture by German car giants BMW and Mercedes-Benz owner Daimler.

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FREENOW is Europe's largest multimobility app, available in 9 European countries. Book black cabs, Rides (private hire vehicles), taxis, eScooters and eBikes all directly through the app.

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Taxi drivers are within their rights to refuse a fair – but only if they have a “reasonable excuse” or the passenger wants to travel outside of the controlled district.

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First, you should know that all black cabs take credit or debit cards and contactless payment methods. While cash remains the standard form of payment, every black taxi carries card payment devices. The device can be fixed or handheld, but most taxis have it installed in the passenger compartment.

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