Pilots are under pressure to maintain punctuality, and this can sometimes result in a faster descent and a firmer touchdown. Additionally, Ryanair operates a large fleet of Boeing 737 aircraft, which are known for their sturdiness but can also contribute to a harder landing due to their design.

The reputation for "hard landings" at Ryanair is often a misunderstood byproduct of intentional pilot technique and aircraft design rather than a lack of skill. Ryanair primarily operates the Boeing 737-800, which features a relatively stiff landing gear compared to wider-body jets. Pilots are trained to perform "positive landings," which involves firmly planting the aircraft on the runway rather than "greasing" the landing (aiming for an ultra-smooth touchdown). This technique is crucial for safety, especially on shorter runways or in wet and windy conditions typical of Northern Europe, as it ensures the aircraft's weight immediately triggers the ground spoilers and auto-brakes to begin deceleration. Furthermore, a firm landing helps prevent "aquaplaning" by breaking through the surface tension of standing water on the runway. While passengers might find the jolt uncomfortable, this "firm" arrival is a deliberate "pro" safety maneuver designed to maximize control and minimize the landing distance, allowing the airline to maintain its high safety standards and tight turnaround schedules across a diverse range of European airports.