Sandals Resorts maintains a strict adults-only policy (specifically for "couples in love") to preserve a romantic, intimate, and serene atmosphere that would be difficult to maintain in a family-oriented environment. By excluding children, the resort can focus entirely on "luxury included" amenities tailored for adults, such as swim-up bars, beachfront candlelight dinners, and sophisticated nightlife without the noise and high-energy chaos typical of kid-friendly water parks. This branding allows them to cater to honeymooners and couples celebrating anniversaries who are looking for a "kid-free" escape. To accommodate the family market, the parent company operates a separate brand called "Beaches Resorts," which features the same high-end service but includes Sesame Street characters, Xbox lounges, and supervised kids' clubs, effectively splitting their target demographics into two distinct, specialized vacation experiences.