Why is the Genie Plus price going up?

With date-based theme park ticket pricing and Disney's announcement that Guests could no longer purchase Genie+ in advance, variable pricing came as little surprise. Disney saw a way to increase revenue during peak crowd levels on this service and capitalized on it.



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Genie+ used to cost a standard $15 per person, per day, no matter when you bought it. But Disney announced in October 2022 that Genie+ would be subject to surge pricing, meaning that the price would change depending on the time of year and demand. During busier times (like weekends and holidays), Genie+ can cost more.

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I'm happy to talk about how to purchase it and how the pricing might look when you make that transaction. Disney Genie+ does have dynamic pricing, which means that the purchase price may differ from day to day.

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According to Thrill Data, the cheapest day of the week to buy Genie+at Disney World is Thursday with an average price of $19.92. The most expensive day to buy Genie+ at Walt Disney World is Saturday.

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One possibility is that the company has found the “sweet spot” for pricing during popular tourist seasons, and it's $35. Another is that price points have been “reset” and $35 is now the baseline for busier days, with the number only going higher when we enter the next big holiday season.

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So how many Disney guests actually use the service? In the Quarter 3 Earnings Call, Bob Chapek said that close to 50% of park guests purchase Genie+.

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Can Genie+ sell out? Yes. It can. Although it isn't common, we've seen it happen a few times during busier times of the year (like over the holidays and Spring Break).

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With this change, as of June 27th, 2023, guests in Disney World will be able to buy Genie+ based on what (and how many) parks they want to visit. In other words, Genie+ pricing will actually be PARK SPECIFIC and your purchase will either be for a single park or multiple parks.

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  • Genie+ service hit $35 per person on Tuesday, the highest price it has ever reached at Disney World.
  • The paid skip-the-line service was launched in the fall of 2021.
  • Before Tuesday, the highest cost for Genie+ was $29.
  • RELATED: Disney World ready to launch new TRON coaster.


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If Disney can achieve the same amount of profit, but have fewer guests use the service, it only makes Genie+ look better. For those who do shell out $30 a person, the Lightning Lane queues only get shorter. And, for Standby guests, that means fewer people jumping in front of them from the expedited queue.

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You can even buy Genie+ in the middle of your park day, if you want. If you want to make that first Genie+ selection starting at 7 a.m., make sure you purchase Genie+ somewhat early to navigate the new system (including Disney Genie), especially if you've never used it. Read more about the Genie+ timeline.

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The price for Genie+ varies between parks, days and how busy the parks are on your reservation date.

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All guests, regardless of where they stay, are limited to a maximum of two pay-per-ride attractions per day and can only book a particular ride once per day. What about Annual Passholders? Annual Passholders will need to purchase Genie+ on the day(s) of their visit.

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This new Genie+ pricing model has a multi-park option, or single park options with different prices depending on the park you want to visit. Typically, Genie Plus prices is around $20 per person, per day on average ,but if you're visiting during peak times or multiple parks, it'll be higher.

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So how much is Disney making per day? One Disney fan found out. How many Genie+ Passes are for sale per day? According to this Reddit user's math, Disney Genie Plus is making Walt Disney World Resort an estimated $1-$3 million a day.

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If 50% of people can use the Lightning Lane, that means only 50% are left in the standby lines, so those lines are now the same length. In order to reduce the number of people buying Genie+ and thus increase the product's value, Disney needs to increase the price.

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A person can purchase Disney Genie+ service and book Genie+ Lightning Lane attractions for anyone that appears on their Family and Friends List in My Disney Experience.

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You can only buy an individual Lightning Lane for each ride once per day. So each guest gets up to two distinct individual Lightning Lanes each day. That's not per park—it's total. So if you purchase Rise of the Resistance and TRON Lightcycle / Run, you can't purchase Flight of Passage as well.

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Walt Disney World Genie Plus SOLD OUT! Recently the service sold out on April 6, 2023; April 5, 2023; and April 4, 2023 around or before 10 am ET on all days. The service was being sold for $35 per person per guest on April 4. This is one of the most crowded times of the year at Walt Disney World.

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Disney states that this is being done because the goal from the outset has been to “launch, learn and evolve” after seeing how guests are using this service. To that end, starting June 8, 2022, the Disney Genie+ will only be offered for purchase through the My Disney Experience app on the day of your visit.

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The Power of Disney World Genie Plus. For a daily cost, Genie+ allows guests to select attractions and bypass the standby line, utilizing the Lightning Lane entrances (the rebranded FastPass+ lines). Selections are made one at a time for the same day, so no making selections in advance.

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