And the reason you've been waiting to hear, confirmed — yes, the sun does reflect off of the ocean (or lake or swimming pool) and its rays are intensified as they reach your skin, making your more susceptible to a sunburn.
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Environmental factors like water and sand can also increase your likelihood of sun damage. These surfaces can reflect up to 80 percent of UV radiation, so the sun's rays are hitting you twice.
While everyone enjoys their time in the sun, we'd advise taking a break every now and again. Use umbrellas, beach tents or natural shade to protect yourself when the sun's rays are strongest – between 10 a.m. and 4 p.m.