Why is Uber sustaining innovation?

But Uber, true to its nature as a sustaining innovation, has focused on expanding its network and functionality in ways that make it better than traditional taxis. Apple, on the other hand, has followed a disruptive path by building its ecosystem of app developers so as to make the iPhone more like a personal computer.



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By having a technology enabler that allowed it to strip out many of the costs of the taxi services, Uber has been able to improve rapidly, retain its low-cost value proposition, and introduce new services—such as UberPOOL—that further increase the utilization of its platform and thus its profitability.

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In order for this theory to have power and be used as an analytical and predictive model, it needs to be precisely defined. Christensen, for example, argued that Uber is not a disruptive innovator according to his definition. It fails to meet two requirements, in that it did not start in a low-end or new market.

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Uber innovation strategy focuses on developing self-driving cars. Another expense, not a tiny one. All of these are conducted to bring more users under Uber's roof. Uber completes 14 million trips daily and wants to achieve a higher level of this number.

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Uber grew quickly because of a savvy marketing ploy- appeal to people to get what they perceive as quick and easy money. Uber is essentially a variation on the make 1000 dollars a day working from home marketing ploy.

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In short, a better understanding of Uber's origins, business model, and asymmetric advantages over taxi companies seen through the theory of disruptive innovation helps explain the company's rapid rise. It is disruptive relative to black car services and taxis.

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What are the 4 types of innovation?
  • Incremental innovation. Incremental innovation, also known as continuous improvement, refers to improving a product or service that already exists. ...
  • Adjacent innovation. Adjacent innovation is a typical example of a successful expansion. ...
  • Disruptive innovation. ...
  • Radical innovation.


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By developing a mobile app that directly connects riders with drivers, Uber created a new business model that leveraged technology to disrupt the pre-existing market.

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Uber Technologies Inc (Uber) is a provider of ride-hailing services. It offers services through its technology platforms such as mobile applications and websites. Uber connects riders with drivers or independent ride solution providers.

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