Why is Zurich so popular?

Long prominent in banking and business, Zürich has been energized by its emerging art scene, newly popular neighbourhoods, and an influx of immigrants that have contributed to its revived youthfulness and diversity. Zürich has become one of the most vibrant cities in 21st-century Europe.



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Zurich is Switzerland's economic leader and known worldwide for its financial district. But other very innovative economic sectors flourish in the region. Zurich has established itself as an important centre for ICT, life sciences, cleantech as well as creative industries and tourism.

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Geneva is quieter Zurich's population is larger and the city has a busier feel to it, whereas Geneva feels more like a large town. The peace and quiet can be good if you are looking for a relaxing trip, but if you're up for a night out it can be a bit of a challenge.

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Essentially with high living standards (read… high-pay jobs) comes high living costs. Zurich is the largest and most populated city in Switzerland. It has a great transport system, many cultural venues and locations and very varied inhabitants.

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As a whole, Swiss cities are typically very safe to visit. Zurich sees very little tourist-directed crime and visitors are more likely to have their lost wallets, phones and computers returned to the lost and found than stolen. For more safety tips, check out the U.S. State Department's website.

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Is Zurich worth visiting? Absolutely! Though Zurich is one of the more expensive cities to visit in Europe, it's also one of the most beautiful. The views alone – of the old, colorful architecture along the Limmat River, the snow-capped mountains in the distance, and serene Lake Zurich – are reason enough to visit.

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Offering a gorgeous lakeside location, over recent years Zürich has cemented its reputation as one of Europe's hippest destinations, with an artsy, post-industrial edge. Ranked as one of the most expensive cities in the world, Zürich and budget travel are not natural bedfellows.

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Frankfurt is the wealthiest city in mainland Europe and one of the world's top financial centers that is the home of 117,400 millionaires, including 161 centi-millionaires and 14 billionaires.

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Con: One of the most expensive cities to live in Living in Switzerland is famously pricey, as you have to pay for private health care insurance with a premium of up to 8% of your total income, and deal with expensive public transport.

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