Why use an independent travel agent?

More For Your Money Independent travel agents have access to a huge array of suppliers and chains. This offers you more choice than just searching options through one supplier or holiday company. It will actually work in your favour as it will allow for a much more competitive price.



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A travel agent can keep things organized, negotiate with services and personally work out any complications that may arise. Rather than trying to reserve rooms in the same hotels and seats on the same flights with multiple credit cards and names, let a travel agent do that work.

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Travel Agents Can Save You Time Booking a trip, with all its working parts, can take hours, especially if you're researching and comparing the best deals, said Avery Harris of Viking Travel. A travel agent will take much less time to help you find what you're looking for, Harris said.

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  • You're Not The One Planning Your Travel. While not planning your travel is a pro to some, for other travelers, it's a major con. ...
  • You Add Another Person To The Equation. ...
  • You Actually Have To Find The Agent. ...
  • They're Not Great For Spur-Of-The-Moment Changes.


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Travel agents, including Fora Advisors, are paid in commissions. A commission is a percentage of the cost of a travel experience (such as a hotel stay). Some agents also charge planning fees for additional services (more on that below).

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It's a myth that working with a travel agent will automatically cost you more; most get paid via commissions from the hotel or outfitter. Sure, some travel agents do charge a fee for putting together an itinerary, but most will credit you that fee if you end up booking the trip through them.

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How much does a travel agent cost? The cost of using a travel agent is generally marginal, and often, they won't charge you at all. Much of their money comes from commissions the hotels and wholesalers pay them. Before you decide to book with a travel agent, inquire whether or not they charge fees.

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Travel agents not only save you time, but they can also save you money. Agencies who belong to larger networks, such as Virtuoso, can land you deals like special pricing on hotels and airfare that you can't access on your own.

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The Top 20 Most Powerful Travel Agencies in 2023
  1. Booking Holdings. (photo courtesy of Booking Holdings) ...
  2. Expedia Group. ...
  3. American Express Global Business Travel. ...
  4. BCD Travel. ...
  5. CWT. ...
  6. Flight Centre. ...
  7. American Express Travel. ...
  8. Chase Travel Group.


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When you book directly on an airline's website you have more leverage when it comes to delays, booking changes, and cancellations. If you call the airline after having booked through an OTA, there's a chance you'll be directed back to the OTA when service can be subpar and confusing.

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With close connections to airlines, hotels, and tour guides, travel agents often have access to special deals and preferential pricing you won't find on your own. They know about seasonal deals, low-cost specials, and unique experiences that would be hard for you to find building your trip online yourself.

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People still choose a travel agent to help them book their travel experience, whether it is for business or pleasure. A travel agent helps travelers navigate any issues that may arise. They can even help save travelers money because they know what kinds of discounts and packages are out there.

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Travel agents save clients money, but the benefits of booking with a travel agent go way beyond. Travel agents also create high-value travel over OTAs because (the living, breathing, talented humans that they are) are able to advocate for clients when things go awry.

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There are some situations where trying to visit an attraction on your own might turn out to be a nightmare or downright impossible — especially if it's out of town. It might be expensive to hire a car for one day or you need to take multiple bus transfers, so it could take you four hours to get there.

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The main difference between travel consultants and agents is that travel consultants plan trips, while travel agents book them. Travel agents may be better skilled at locating the best prices for flights and hotels.

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Booking directly with the resort itself is one of the best ways to ensure you travel and relax on the days you desire. Travel Agents are often paid on commission, and may not have your best interest in mind. They may push a certain resort or package deal on you which benefits them, but not you.

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Cons of using a travel agent Less convenient - Many travel agents only offer services during certain limited office hours. On the other hand, by booking online, you can make your bookings any time you want. Some travel booking sites also offer 24/7 customer support.

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Does not follow up: A bad agent promises trip options and rates, but fails to deliver in a timely manner to the client, who then moves on to another agent. A bad agent also fails to follow up with the client after a trip that has been booked to see how it went.

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Find a Credit Card Processor But travel agencies also typically fall under “high risk.” One reason for that is the higher-than-average chargeback rates that can come from bookings for a future trip that a client later wants to cancel. Not to worry.

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If you're a millennial or Gen Zer, you may be surprised by the retro hack some fellow travelers use to book seamless trips: a travel agent. Will Pay for Wanderlust! Millennials and Gen Zers are more likely to use travel agents/advisers than Boomers, according to a December 2022 Flywire survey of luxury travelers.

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