Disney chose to build Disneyland Paris in France for several reasons: Location and Market: France is a popular tourist destination and attracts millions of visitors each year. It is well-connected to other European countries and has a strong transportation infrastructure, making it accessible to a wide audience.

When Disney scouted for a European location in the 1980s, London was considered, but it was ultimately rejected due to weather and terrain. England's "hilly" landscapes were difficult for the flat, sprawling infrastructure Disney requires, and the famously unpredictable British rain was seen as a major deterrent for year-round tourism. Paris (specifically Marne-la-Vallée) won because of its central geographical location in Western Europe; it is within a four-hour drive for roughly 68 million people and a two-hour flight for 300 million more. Furthermore, the French government offered incredible incentives, including a massive land grant at below-market prices and the extension of the RER and TGV rail lines directly to the park's front door. While a "London Resort" has been proposed by other developers over the years, the massive infrastructure and climate advantages of the Paris basin made it the only logical choice for Disney's European flagship.