Are people traveling more or less?

A resounding 87% of survey respondents expect to travel at least as much as they did in the prior year, with 49% selecting that they expect to travel more. This is especially true among younger respondents, with 59% of those between the ages of 18 to 26 planning to travel more in 2023.



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According to estimates from AAA, international travel bookings for 2023 were up 40 percent from 2022 through May. That is still down about 2 percent from 2019, but it's a hefty surge at a time when some travelers are being held back by long passport processing delays amid record-high applications.

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The Bureau of Labor Statistics just released its monthly accounting of the country's jobs and workers. Fewer workers are taking time off for vacation or personal days, compared to last year.

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Rising prices and inflation have caused 77% of holiday travelers to modify their plans, according to Bankrate, and 27% of travelers are likely to take a car instead of a plane to their destination, specifically due to inflation.

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More than half (52 percent) of Gen Z adults are considered frequent travelers, meaning they take at least three leisure trips over the previous year (Morning Consult Pro)

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70% of Gen Z and millennial respondents agree that they have been inspired to visit a destination after seeing it featured in a TV show, news source, or movie. And 61%of Gen Z and millennials agree that a top motivation for traveling in 2023 is to visit a destination because it looks great in photos and videos.

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What motivates millennials to travel. “Millennials tend to be driven very much by experiences,” said Roeschke. Millennials, along with Gen Zs, are more likely to spend money on experiences than on consumer goods (46% vs. 37%), according to American Express Travel's 2023 Global Travel Trends Report.

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While European tourists edged the industry toward recovery last year, the upswing this summer is led largely by Americans, boosted by a strong dollar and in some cases pandemic savings. Many arrive motivated by “revenge tourism” — so eager to explore again that they're undaunted by higher airfares and hotel costs.

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Hotel rates in the U.S. rose 1.8% in May 2023 from the previous month, according to the U.S. Bureau of Labor Statistics. Rates this May were also 3% higher from the same month last year. Travelers have seen hotel rates surge in part because the cost of operating hotels has risen.

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Key takeaways: Global leisure travel remains robust, up roughly 31% in March 2023 compared to the same period in 2019, representing an impressive 25% year-over-year-to-date change from 2022 to 2023.

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Global tourism arrivals will increase by 30% in 2023, following growth of 60% in 2022, but will remain below pre-pandemic levels.

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Almost half of global travellers want their 2023 getaway to have a more “back-to-basics” feel – think eco-friendly cabins, huts and yurts – but 53% still want phone and internet connection at their destination. We also found in our internal data that travellers are increasingly seeking a combination of city and nature.

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