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Are travel agents on the rise?

Many travel agents are seeing an unprecedented surge of business, as Covid-19 has given them a new relevancy, thanks largely to the morass of constantly changing rules and restrictions that travelers must navigate.



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Employment of travel agents is projected to grow 3 percent from 2022 to 2032, about as fast as the average for all occupations. About 8,600 openings for travel agents are projected each year, on average, over the decade.

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Today, despite multiple threats to their business model, travel advisors appear to be here to stay. Many expect a surge of 2022 bookings, with clients ready to travel again after a year and a half of pandemic lethargy.

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National Geographic looks into whether or not people still use travel advisors, and the answer is a resounding yes!

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As of 2023, there are over 400,000 people employed in the Travel Agencies industry in the US. The industry is forecast to grow by 7.1% throughout 2023, clearly demonstrating that demand for travel agents remains strong.

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With close connections to airlines, hotels, and tour guides, travel agents often have access to special deals and preferential pricing you won't find on your own. They know about seasonal deals, low-cost specials, and unique experiences that would be hard for you to find building your trip online yourself.

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A 2023 consumer research survey from ASTA (the American Society of Travel Advisors) found that 50% of travelers are more likely to use a travel advisor post-pandemic. (This is a 7-point increase from 2022.) Here are the crib notes: There's no better time to become a travel agent.

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A significant reduction in the number of travel agents. According to the U.S. Bureau of Labor Statistics, full-time agents declined from a peak of 124,000 in 2000 to 82,000 in 2019. From 1997 to 2013, retail travel agency headcount fell by 59 percent—from 22,938 to 9,387, said Skift, a travel media and events company.

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The global Travel Agencies market size is projected to reach US$ 452150 million by 2028, from US$ 153540 million in 2021, at a CAGR of 15.6% during 2022-2028. Main players of travel agencies market are Booking Holdings Inc., Expedia Group Inc. and Trip.com Group Limited.

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Then along came online booking sites like Travelocity and Expedia. These and other web platforms gave consumers the ability to plan and purchase their own trips. Losing clients to online providers and reduced commissions hurt brick-and-mortar agencies, leading many to downsize or leave the industry altogether.

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Cons of hiring a travel agent Booking fees: Travel agents charge a booking fee, so you're looking at an additional budget expense when you book through an agent. Time finding an agent: Finding an experienced agent you like requires some research, so you'll want to read reviews online or get a referral from a friend.

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If you want this to be a six-figure income career for you, then you need to invest in yourself. This may include things like education, FAM trips, marketing, websites, associated costs to branding, a CRM or a travel agent portal to manage your business. Many host agencies will even provide some of these tools for you.

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Travel agents earn commissions from travel vendors that we book for our clients. This is the entire portion of our revenue. We make a small percentage from some airlines, but most of our revenue comes from commission paid to us by tour operators, cruises and hotels.

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Highest paying cities for Travel Agents near United States
  • Queens, NY. $23.05 per hour. 11 salaries reported.
  • Jacksonville, FL. $22.75 per hour. 8 salaries reported.
  • Denver, CO. $19.41 per hour. 13 salaries reported.
  • Orlando, FL. $18.63 per hour. 12 salaries reported.
  • Las Vegas, NV. $18.37 per hour. ...
  • Show more nearby cities.


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Travel agent demographics research summary. There are over 29,992 travel agents currently employed in the United States. 78.1% of all travel agents are women, while 21.9% are men. The average travel agent age is 50 years old.

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The short answer is, yes. 22% of U.S. travelers used a travel advisor 1. This percentage will grow, with 50% of travelers reporting they're more likely to use a travel advisor post-pandemic (a 14% increase from 2022!) 2.

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If you're a millennial or Gen Zer, you may be surprised by the retro hack some fellow travelers use to book seamless trips: a travel agent. Will Pay for Wanderlust! Millennials and Gen Zers are more likely to use travel agents/advisers than Boomers, according to a December 2022 Flywire survey of luxury travelers.

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In conclusion, while AI has transformed the travel industry, it is unlikely to replace travel agents completely. Rather, AI and travel agents will work together to provide the best possible experience for travellers.

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Approach it as a side hustle with the potential for growth. Being a travel agent can be a great way to make extra cash, especially if you already have other businesses or entrepreneurial ventures. If you're a serial entrepreneur, juggling multiple ventures might come naturally to you.

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Agents help clients with all types of situations and are immersed in travel full-time, so they're aware of details you might not think of when planning on your own. Their knowledge and experience also gives them the foresight to prevent potential problems.

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  • You're Not The One Planning Your Travel. While not planning your travel is a pro to some, for other travelers, it's a major con. ...
  • You Add Another Person To The Equation. ...
  • You Actually Have To Find The Agent. ...
  • They're Not Great For Spur-Of-The-Moment Changes.


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