It is a common industry tradition for airlines to retire flight numbers following a fatal or high-profile accident as a mark of respect for the victims and to avoid negative associations for future passengers. For example, flight numbers like AA11, UA175, and MH370 were permanently retired following their respective tragedies. However, this is not a universal law. Some airlines, like American Airlines, have continued to use "Flight 1" despite historical incidents, and some international carriers simply change the number for a few seasons before eventually reintroducing it. In 2026, airlines are more sensitive than ever to brand perception, so the trend toward retirement remains strong. The decision is usually made by the airline's management rather than a government regulator. When a number is retired, the route usually continues to operate but is assigned a new, neutral number to distinguish the current service from the past event, helping both the crew and the public move forward.