Do bloody marys taste better on a plane?

According to a 2016 study by a group of Cornell researchers published in the Journal of Experimental Psychology: Human Perception and Performance, tomato juice, AKA the main ingredient in a Bloody Mary, tastes better in the air due to the noise level on an airplane, which influences a human's perception of taste.



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Cornell University food scientists say airplane noise, which tends to hover around 85 decibels, can affect travelers' taste buds — suppressing their taste for sweet stuff and boosting the taste of umami-rich foods like tomato juice.

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An ideal drink for a flight Tomato juice is also very popular on trips, as it is very refreshing, sweet and fruity. “It's a drink that's 95% water, so it's very hydrating and as such, very interesting,” explains Sophie Janvier. And hydration is essential at altitude.

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Tomato juice tastes better on a plane because the strong, natural flavours of tomato juice taste more intense and satisfying when your taste buds are being suppressed by cabin pressure. This also explains why aeroplane food tastes bland.

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“Most flight attendants won't drink the tap water, coffee, or tea,” said Whytney before noting that the latter two options also tend to dehydrate — another reason to stay away from them while traveling.

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It should come as no surprise that the healthiest thing to drink on a plane is water, which also happens to be the healthiest thing to drink on land.

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It's a list of four things you definitely should NOT eat or drink right before hopping on a plane . . .
  • Salty foods. It's common for people to get dehydrated on planes, thanks to the dry air in the cabin. ...
  • Carbonated beverages. ...
  • Alcohol. ...
  • Coffee.


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When you fly, your body is working to react to varying signals of movement. The body's vestibular system senses movement in one way, but the brain interprets it differently from what your eyes actually see. Your eyes, inner ear, and brain are sensing conflicting movement, creating motion-sickness symptoms.

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Why does alcohol taste different on a plane? The combination of lower pressure and lower humidity inside an airplane cabin accentuates wine's acidity and alcohol. A refreshing wine at sea level suddenly tastes a bit “off” when sipped in the air.

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Just remember, as small as they are, the syrups, bitters, and Bloody Mary mixes in the kits are liquids, so don't forget to pack these with your other carry-on liquids.

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However, this can be counteractive, especially since it can dehydrate you when flying. It is also best to avoid caffeine if you are an anxious flyer. Choose a calming drink like camomile or peppermint tea to help you relax, or even just water.

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Under the low cabin pressure, our taste detectors and sense of smell are completely different. Whilst on the ground tomato juice, such as V8 Original, is a savoury delight. However, once in the air it becomes an instantly sweet and fruity drink – the perfect, refreshing treat on a long-haul flight.

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