Generally, Disney travel agents do not earn a direct commission on the standalone purchase of Memory Maker (Disney's unlimited digital photo service). Most travel agencies receive commissions on "core" vacation components, such as Disney Resort hotel stays, cruise fares, and certain multi-day theme park tickets. However, there is a nuance: if Memory Maker is included as part of a pre-booked vacation package (like a "Magic Your Way" or similar bundled offer), the commission the agent receives on the total package price effectively accounts for the service, though the percentage isn't specifically broken out for the photo product itself. Because of this, some agents may encourage clients to purchase Memory Maker as a value-add for their trip rather than as a source of income. Despite the lack of direct commission, many experienced Disney specialists include help with Memory Maker setup as part of their complimentary service, as it enhances the client's overall vacation experience and encourages future bookings, which are the primary drivers of an agent's revenue.