Do DMCs rely on other revenue streams?

“They rely on group business as their very strong primary source of revenue, unlike hotels or other areas where there's a leisure component to that business.



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Travel or tourist agencies specialize in transport and accommodation packages that may include tours or excursions offered by the tour operators. DMCs, on the other hand, offer a much wider scope of travel products. They position themselves as the only point of contact for the client.

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While the overall objective for a DMO is to bring programs to the destination, the primary goal of a DMC is to manage a seamless program from start to finish.

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The main difference between destination marketing and destination management is that destination marketing is an approach that may be used as part of a destination management plan.

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There are two types of travel agencies viz., retail travel agency and wholesale travel agency. Both the travel agencies as well as tour operators act as intermediaries. They strengthen the buying and selling process in travel industry.

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While many tour operators focus on a select concentration of destinations most travel agents can specialize in a range of destinations and then they can help you narrow down a package for that specific destination or area you are looking to travel to based on your budget, preferred method of travel and interests.

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The majority of DMOs, at all levels, and regardless of how they are structured, rely to a large extent on government support. Government funding is commonly provided through annual grants or through some form of levy on visitors or businesses.

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DMCs typically charge a per-person fee for tours and airport transfers. According to Terry Epton, executive vice president of USA Hosts, a national DMC based in New Orleans, tour fees include the cost of the bus, driver, guide, and food and beverage, divided by the number of participants.

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B2B Destination Management Company, or B2B DMC, is a type of travel company that provides travel-related services to other businesses. B2B DMCs specialize in the planning and organization of travel experiences and provide a range of services such as hotel booking, transportation, and tour arrangements.

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To effectively execute destination management, destinations can follow these four steps:
  1. Strategy Development. Define the destination's vision, goals, and target markets. ...
  2. Collaboration and Engagement. ...
  3. Marketing and Promotion. ...
  4. Performance Measurement and Adaptation.


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These key elements are known as the 5 A's: Access, Accommodation, Attractions, Activities, and Amenities.

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The critical success factors for business tourism destinations include: leadership; networking; branding; skills; ambassadors; infrastructure; and bidding.

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Destination management consists of the coordinated management of all the elements that make up a tourism destination. Destination management takes a strategic approach to link-up these sometimes very separate elements for the better management of the destination.

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Components of a Destination Management plan
  • Define the destination. Defining the destination is important when multiple stakeholders with various perspectives are involved. ...
  • Define the vision. ...
  • Data, research and analysis. ...
  • Strategic fit. ...
  • Brand positioning. ...
  • Target markets. ...
  • Experience and product development (Attractions) ...
  • Access.


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