What is the difference between a destination management company and a destination management organization?

While the overall objective for a DMO is to bring programs to the destination, the primary goal of a DMC is to manage a seamless program from start to finish.



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While a DMO tries to stimulate greater demand for the local area, the marketing and expertise of DMCs bring local businesses in direct contact with tourists that are looking to spend money.

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Broadly speaking, “destination marketing organization” characterizes any entity that specializes in destination marketing. For example, in small cities where a considerable CVB is not present, a chamber of commerce could quality as a DMO.

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So, what is a DMO? DMO stands for destination management organization, though these are often referred to as destination marketing organizations.

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A destination marketing organization (DMO) is an organisation which promotes a location as an attractive travel destination. DMOs are known as tourist boards, tourism authorities or Convention and Visitors Bureaux. They primarily exist to provide information to leisure travellers.

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DESTINATION MARKETING ORGANIZATION (DMO) The DMO can provide assistance in scouting, negotiating, and supplier vetting. Some DMOs market only to leisure travelers, while others market solely to meeting planners. Both CVBs and DMOs provide their services for free to the meeting planner.

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Destination Marketing Organizations (DMOs) Essentially, the terms CVB and DMO are interchangeable. Referred to as CVBs for many decades, destination marketing organizations began identifying themselves as DMOs in an effort to convey a less bureaucratic connotation to the traveling public.

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Destination management is an intrinsically cooperative activity. In fact, attractions, tourism enterprises, local businesses, service businesses and residents are called to work together to provide tourists with the best experience.

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Components of a Destination Management plan
  • Define the destination. Defining the destination is important when multiple stakeholders with various perspectives are involved. ...
  • Define the vision. ...
  • Data, research and analysis. ...
  • Strategic fit. ...
  • Brand positioning. ...
  • Target markets. ...
  • Experience and product development (Attractions) ...
  • Access.


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DMOs assist planners by providing information on local resources and services, site selection, and other pre-conference and post-convention services. RELATED TERMS: CONVENTION AND VISITORS BUREAU. Events Industry Council.

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Characteristics of DMO It is an independent, non-profit organization. It is a membership-based organization comprising public, private, non-profit, and academic tourism stakeholders from the region. It is governed by a board of directors.

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Thinking productively, making decisions, and taking action from a focused, centered, and purposeful place is easy when you have that solid foundation, or what I, as an entrepreneur, like to call my DMO (Daily Method Of Operation). DMO is simply a ritual, practice or daily routine.

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