Yes, in 2026, a record-high percentage of people are paying cash for first-class seats rather than relying on frequent flyer upgrades. Airlines have shifted their business models to sell more of their premium inventory upfront, with major carriers like Delta and American Airlines reporting that over 75% to 80% of their first-class seats are now sold to paying customers. This "premium leisure" trend is driven by travelers who value personal space and "frictionless" travel more than they did pre-2020. While "free upgrades" for elite members still exist, the competition for the remaining few seats is fiercer than ever. Additionally, many passengers now use "split payments"—paying for an economy ticket and then using a "buy-up" offer during check-in—which is technically still a paid first-class seat. For the 2026 traveler, the grounded reality is: if you absolutely want to be "up front," you likely need to pay for it at the time of booking.