Has Disney attendance declined?

After a blowout 2022 driven by pent-up demand, visits to Florida's Disney World are down as much as 15% this year, according to one analysis.



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Disney World's crowds are getting smaller, signaling that the high entry costs to the theme park as well as competition from other destinations may be taking a toll on attendance, Wall Street Journal reporter Jacob Passy told CBS News.

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The Walt Disney Company Reports Third Quarter and Nine Months Earnings for Fiscal 2023. BURBANK, Calif. —The Walt Disney Company (NYSE: DIS) today reported earnings for its third quarter and nine months ended July 1, 2023. Revenues for the quarter and nine months grew 4% and 8%, respectively.

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PUBLISHED: August 9, 2023 at 3:15 p.m. | UPDATED: August 11, 2023 at 10:51 a.m. Disneyland saw attendance rise during the spring and early summer months and visitor spending increase thanks in part to higher ticket prices, according to the latest Disney quarterly report.

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GRAPHIC: The best times to visit Walt Disney World in 2023
  • January 17-31 (light to moderate crowds, cool temps)
  • February 1-9 (light to moderate crowds, cool temps)
  • May 1-5 (light to moderate crowds)
  • May 8-25 (light to moderate crowds)
  • August 14-18 (light crowds)
  • August 21-31 (light crowds)


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Disney+ has been losing customers to price increases, as well as collapsing demand in India after the company failed to win cricket streaming rights.

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Back in 2023, Disney announced during Star Wars Celebration that there would be more stories and characters and all new adventures coming to Star Tours in 2024. And now we know at least one of those new stories and characters will be Ahsoka, as seen in the new Disney+ series bearing the same name.

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As the company shifted to streaming, it seemed set up to lap Netflix and eat the box office at the same time. But today, Disney's stock is at a nine-year low. Operating margins are down 75 percent. Disney+ lost $4 billion last year.

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Disney World Is Quickly Compensating for Low Attendance According to a recent article in The Motley Fool, while the Magic Kingdom and the other theme parks have been losing attendance, it has actually increased costs of Guests across the board and unrolled so many paid-for features to more than make up for it.

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Yes, Disney is limiting its theme parks' daily attendance with a mandatory advance reservation system, something that no other major theme parks in the United States continue to do. But that alone does not explain the especially poor recovery at Magic Kingdom, EPCOT, and Animal Kingdom.

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What month at Disney World is the BEST?
  • January, February, August, and September (excluding holiday weeks) are historically the least crowded. ...
  • January and February have the best weather. ...
  • Late August and September are best for fall decor and Halloween activities.


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In Orlando, Cavanagh said, we're obviously down on attendance, which was kind of unprecedented coming off Covid, so we're not surprised by that softening. That said, we're at levels of attendance and per cap [spending] being better [than pre-pandemic], so overall, we feel good about what we're seeing in in Orlando.

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Spring Break Season 2023: Crowds will stay in the moderate-to-high zone for most of March but start decreasing around March 26, 2023. They increase a little from April 10-13 (Easter Week). The highest crowd levels will be from March 13 - 25, 2023.

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In general the best days of the week to visit the Disney World parks are Tuesday and Wednesday. The reason being is many families find that you need an entire week for a Disney vacation and typically arrive on Saturday or Sunday. We find weekends and Monday to be the busiest days at Walt Disney World.

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When is Disney World the MOST crowded?
  • Easter (both the week before and the week after typically have increased crowds)
  • Independence Day (July 4)
  • Indigenous Peoples' Day (2nd Monday in October)
  • Veterans' Day (November 11)
  • Thanksgiving Day (4th Thursday in November)
  • Christmas week through January 1.


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