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How big is the online booking platform market?

The global online travel booking platform market is expected to grow from USD 531.2 billion in 2022 to USD 985.3 million by 2027, at a CARG of 9.8%.



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Online booking trends That said, research shows that most tours and activities sales are still mainly offline. The percentage of online bookings has been less than 30%, but it's growing at a rapid rate. Other research findings show that 60% of leisure travel and 41% of business travel arrangements are made online.

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To highlight just how much your customers prefer to book online, we ran a survey. It turns out that 69% of customers are more likely to book with a company that has an online booking system.

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Top Online Travel Agencies
  1. Booking.com. Booking.com is one of the largest and most popular travel websites in the world, with over 1.5 million nights booked every day. ...
  2. Expedia. ...
  3. Airbnb. ...
  4. Hostelworld. ...
  5. Agoda. ...
  6. Vrbo. ...
  7. Hotelbeds. ...
  8. Trip.com.


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Main Airbnb competitors
  • Vrbo. As Airbnb's biggest competitor with over 2 million listings and vacation rentals in 190 countries and counting, Vrbo is the next most important website, following Airbnb, to be familiar with for your vacation rental business. ...
  • Booking.com. ...
  • Expedia. ...
  • TripAdvisor. ...
  • Flipkey. ...
  • 9flats. ...
  • Plum Guide.


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Because of the high surcharge on Airbnb rentals, many people have returned to staying in hotels. As many Twitter users pointed out, hotel amenities – such as a concierge, cleaning services, pools, and better security – might be worth more than an Airbnb stay.

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