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How big is the tourism market in Kenya?

A new report from Kenya's Ministry of Tourism says earnings from the tourism sector increased to more than $2.1 billion last year. That's a gigantic leap from the $1.16 billion earned in 2021, when the pandemic was holding down international travel.



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Despite the sharp increase, the market size of tourism worldwide remained below pre-pandemic levels, totaling around two trillion U.S. dollars in 2022.

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According to a new report from the World Travel & Tourism Council (WTTC), the US remains the biggest tourism market worldwide, with China and Germany taking second and third places in the rankings. The US travel and tourism sector contributed USD 1,217.2 billion to GDP (5.5 %).

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The salary range for people working in Kenya in Tourism, Gastronomy, Hotel Business is typically from 17,693 KES (minimum salary) to 50,841 KES (highest average, actual maximum salary is higher). This is the total monthly salary including bonuses. Salaries can vary drastically among different job positions.

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France is the most visited country in the world with 117,109,000 international tourists, thanks to its rich history and iconic landmarks. Mexico comes in second for most visited countries, with 51,128,000 tourists, offering vibrant culture and stunning natural beauty.

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Revenue of travel & tourism market selected countries worldwide 2022. The United States is leading the ranking by revenue in the travel & tourism market, recording 175.43 billion U.S. dollars.

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Longer-term forecasts also point to optimism for the decade ahead. Travel and tourism GDP is predicted to grow, on average, at 5.8 percent a year between 2022 and 2032, outpacing the growth of the overall economy at an expected 2.7 percent a year. 5.

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Looking ahead These results show international tourism remains well on track to reach 80% to 95% of pre-pandemic levels in 2023.

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Kenya's tourism slogan is Magical Kenya, and we can confirm: Kenya delivers its magic over and over again.

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