Shipping your purchases home directly from the retailer is another way to avoid paying VAT, but the added cost may outweigh any savings.
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And there is typically a minimum amount you have to spend in a store to qualify — as of November 2023, the minimum in the EU is 175 Euros. So it's usually high-ticket items, like jewelry or fine clothing, that qualify for a VAT refund, not a paperback novel or suntan lotion.