To compliment a Southwest Airlines employee in 2026, the most effective method is through the official Southwest website or mobile app under the "Contact Us" or "Help Center" section. You should provide the employee’s name (often found on their name tag), their specific role (Flight Attendant, Gate Agent, etc.), and the flight number or date of your interaction. Southwest is famous for its culture of "LUV," and these digital compliments are added to the employee's permanent record and can lead to internal recognition or "SWAG" points. Alternatively, in 2026, you can use X (formerly Twitter) or Instagram by tagging @SouthwestAir with the hashtag #SouthwestHeart. If you are still on the aircraft, you can also ask for a "Kick Tail" card—a specific physical card that some frequent flyers carry to hand directly to employees for immediate, tangible recognition of exceptional service.