What are the 3 core values of Southwest Airlines?

Core Values. Southwest Airlines' core values, 'Live the Southwest Way: Warrior Spirit, Servants Heart, Fun-LUVing Attitude' and 'Work the Southwest Way: Safety and Reliability, Friendliness, Service, Low Costs' are cornerstones of how they conduct business.



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Southwest Airlines Mission Statement Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth.

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The Core of Southwest's Culture: Values and Purpose
  • Southwest Airlines' purpose is: “Connect People to what's important in their lives through friendly, reliable, low-cost air travel.”
  • Warrior Spirit.
  • Servant's Heart.
  • Fun-LUVing Attitude (*)
  • Work Safely.
  • Wow Our Customers.
  • Keep Costs Low.


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The heart featured on the logo of Southwest Airlines Co. represents love and care for the customers, while the palette reminds of the beauty of the sky at any time of the day.

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You will be assigned a boarding group (A, B, or C) and position (1-60+) upon check in. Your unique group and position combination (for example: A35) will be displayed on your boarding pass and represents a reserved spot in the boarding group at the gate.

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Let them know that you are wanting to explore your own career potential and you feel that Southwest Airlines will give you the challenges and opportunities to keep climbing and discover your potential.

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Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline1.

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To do this, they deployed the servant leadership model, treating their employees as the most important aspect of the business. Those valued employees turned around and treated their actual customers as important and valuable.

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Employees of Southwest Airlines are encouraged to “Live the Southwest Way.” This includes having a Warrior Spirit (work hard, desire to be the best, be courageous), a Servant's Heart (put others first, live by The Golden Rule), and a Fun-LUVing Attitude (be a passionate Teamplayer, have fun).

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They've never been afraid to admit that being bold and different is their primary objective. That's one of the reasons why they spend so much time and effort with special liveries. Southwest Airlines has more planes painted in special liveries than any other US airline.

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B 1-60: This middle-of-the-road group can vary depending on how full the plane is and how many people purchased EarlyBird Check-In. You can still end up in the B group when you purchase EarlyBird Check-In, however, you'll probably be at the front of the pack if you do.

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